Information Orientation: The Link to Business Performance Donald A. Marchand

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Kindle Edition

328 pages


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Information Orientation: The Link to Business Performance  by  Donald A. Marchand

Information Orientation: The Link to Business Performance by Donald A. Marchand
| Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 328 pages | ISBN: | 3.15 Mb

In todays fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a companysMoreIn todays fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance.

Frequently, a companys investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage. The authors have developed a clear and effective framework for evaluating IT strategies - Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviors and values- information management practices- and information technology practices.

The book provides a thorough description of the dimensions of each of the capabilities, along with the analytical basis which validates the research finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance.--BOOK JACKET.



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